A proper goal is something that you really need to achieve. Desires are things that you want that can prevent you from reaching your goals. Typically, desires are first-order consequences. For example, your goal might be physical fitness, while your desire is to eat good-tasting but unhealthy food. Don’t get me wrong, if you want to be a couch potato, that’s fine with me. You can pursue whatever goals you want. But if you don’t want to be a couch potato, then you better not open that bag of chips.
正确的目标是你真正需要实现的目标。欲望是你想要的但会阻止你实现目标的东西。通常，欲望是一阶结果。例如，你的目标可能是身体健康，而你的愿望是吃美味但不健康的食物。别误会我的意思，如果你想成为一个沙发迷，我没问题。你可以追求任何你想要的目标。但如果你不想成为一个沙发迷，那么你最好不要打开那袋薯片。

source:https://www.principles.com/principles/030f9baa-0408-4b7c-bf9c-c52120dc5c64/